Amazon Content & Creative Strategy

Developed the content strategy and creative direction for Amazon Storefronts, Listing Images, and A+ Content by defining key messaging, prioritizing customer benefits, and guiding visual execution to create a cohesive shopping experience.

Scope of Work

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Structured Content

    Organized product information for clarity and engagement.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and half circle lines.

    Prioritized Key Features

    Identified the benefits that matter most to shoppers.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and circle lines.

    Created Creative Briefs

    Defined messaging, copy, and visual direction for every asset.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Led Art Direction

    Guided layout, hierarchy, imagery, and design execution from concept to final delivery.