First of all, if you've made your way to this page, thank you for taking the time to get to know me. Welcome!

This website is more than just a portfolio; it represents who I am. It's a safe space for me to share everything beyond a resume.

We live in a world now that is full of AI, where it can sometimes be difficult to tell what is real and what isn't. That's why I've always believed authenticity matters. While technology continues to evolve, the one thing that can never be replicated is the unique combination of experiences, culture, and perspective that shape who we are.

For me, that story begins in Taiwan. I moved to the United States at 18 years old with an American dream I had since I was in elementary school. Over the past decade, I've built a new life from knowing nothing to adapting to a new culture, overcoming challenges, and learning how to create opportunities for myself along the way. This experience has shaped the way I think, create, and connect with people.

Creativity has always been part of my story. Growing up in a family of designers, I began my education in Fashion Design before later transitioning into Marketing. To me, the two have always gone hand in hand. Marketing is about understanding people, while design is about bringing ideas to life. Together, they create meaningful experiences that connect brands with their audiences.

Now, this portfolio sits at the intersection of strategy and creativity. Whether I'm building a brand, developing a campaign, directing content, or designing visual experiences, I love turning ideas into something people can connect with.

I've built a life in a new country, a career across creative disciplines, and a passion for helping brands tell their stories. That mindset continues to guide everything I create.