Product Videography
Planned product video concepts, created creative briefs and shot lists, and provided creative direction for both traditional video shoots and AI-generated content to bring each product's story to life.
Credit:
Videography: Logger Creative
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Kept production on schedule by coordinating timelines and communicating with photographers throughout the project.
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Managed project budgets and tracked production costs to ensure everything stayed within budget.
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Coordinated with models and photographers to schedule shoots and keep production running smoothly.
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Created detailed shot lists that highlighted key product features and guided every photoshoot.
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Provided creative direction and feedback throughout production to ensure every asset aligned with the brand vision.
Process
Traditional Video Shoots
These videos were created using 即夢 (Jimeng) Seedance 2.0 under my creative direction. Each concept begins with a clear marketing objective, followed by creative direction, visual refinement, and feedback to ensure the final assets align with the brand's vision and goals.